Case Study: Northwood Leicester stands out as a trusted, approachable estate agent with Insight Consultancy

Northwood Leicester builds a lasting superheroes campaign with Insight Consultancy since June 2017

Northwood Leicester, a local estate agency franchise, approached Insight Consultancy with the challenge of differentiating itself in a competitive property market. The client needed to convey a more friendly and approachable brand image to attract new landlords and resonate with a younger audience, setting itself apart from its more corporate competitors. Insight Consultancy provided an integrated marketing and website design service to achieve this.

Insight Consultancy developed a unique "superheroes" marketing campaign, creating personas for the client's team members to humanize the brand and highlight their expertise. This approach was integrated across various channels, including email newsletters, videos, and offline events. The solution successfully positioned Northwood Leicester as a thought leader and trusted agent. The campaign received positive customer feedback, stood the test of time, and attracted interest from other franchisees, achieving the client's goal of setting the business apart in its field.

Northwood Leicester