Case Study: Muslim Council of Britain achieves a modern, secure website with Insight Consultancy

Muslim Council of Britain boosts engaged sessions by 77.1% with Insight Consultancy

The Muslim Council of Britain (MCB) came to Insight Consultancy with an outdated and fragmented website that failed to serve its multiple audiences effectively. The charity needed a secure, modern site that could consolidate its digital presence, streamline the donation journey, and support crisis management, all while balancing the needs of affiliates, the community, policymakers, and the media.

Insight Consultancy delivered a data-driven website design and development solution, creating a user-friendly site with clear audience journeys and a seamless donation system. The new, secure website featured flexible modular components for easy content management and improved content organization for better SEO. As a result, website sessions increased by 49.3%, engaged sessions rose by 77.1%, and session duration grew by 6%. Insight Consultancy continues to host and maintain the site, with the client very happy with their modernized online presence.

Muslim Council of Britain (mcb)