Case Study: How2-Change boosts website performance with Insight Consultancy

How2-Change boosts page views by 326% with Insight Consultancy

How2-Change, an exciting challenger brand in the change consultancy sector, approached Insight Consultancy for help. Their challenge was to create a new website to act as the core of their marketing efforts and better communicate their services to potential clients who often did not know change consultancy existed or misunderstood its abstract benefits.

Insight Consultancy executed a brand refresh and built a new, high-performing website. The solution included a lead magnet facility, an email newsletter signup, targeted case studies, and a visual representation of the change process. The results were significant, with a 32% reduction in bounce rate, a 326% increase in page views, and a 64% increase in organic search referrals, empowering How2-Change to effectively reach its audience.

How2-Change