Case Study: ZGONC achieves 4X incremental revenue growth with Insider One

ZGONC grows incremental revenue 4X with Insider One

ZGONC, an Austrian retailer specializing in tools and construction equipment, faced the challenge of sending generic newsletters to its entire subscriber list without a unified view of its customers. Their small team needed a platform to run independently to better compete online. They partnered with Insider One and its customer data platform (CDP) to gain insight into customer interests and build a foundation for personalization.

Insider One implemented its CDP to create unified customer profiles from webshop behavior. Using this data, ZGONC built predictive and behavioral audiences and orchestrated personalized cross-channel journeys. As a result, ZGONC grew its incremental revenue by 4X, increased its email subscriber base by 18%, and achieved a CVR uplift of 15.9%.

ZGONC