Case Study: The Vitamin Shoppe achieves 17X revenue-to-cost return with Insider One

The Vitamin Shoppe achieves 17X ROI with Insider One

The Vitamin Shoppe, a health and wellness retailer, wanted its digital customer experience to reflect the expertise found in its physical stores. The challenge was to connect email, SMS, and app interactions to use customer behavior for delivering more relevant content through the right channel at the right time. After evaluating eight different platforms, the company chose Insider One for its API-first architecture and embedded CDP.

Insider One provided a solution that connected customer data, personalization, recommendations, and activation in a single platform. This implementation delivered a 17X revenue-to-cost return, a 13% uplift in conversion rate, and an 8% increase in average order value for The Vitamin Shoppe. The results also included a reduced technology overlap and a significantly improved total cost of ownership.

The Vitamin Shoppe