Case Study: SeABank achieves 15% eKYC lift and 120% segmentation uplift with Insider One

SeABank boosts eKYC completion by 15% with Insider One

SeABank, a leading commercial bank in Vietnam, faced significant challenges in its digital banking operations, including high drop-off rates during the eKYC process, manual and time-intensive marketing campaigns, and fragmented customer data across multiple systems. To address these issues, they partnered with vendor Insider One and its Customer Engagement Platform, which includes a CDP and the Architect journey builder.

Insider One implemented a real-time CDP to unify SeABank's customer data and deployed automated, personalized journeys across channels like App Push, In-App, and Email. The solution delivered substantial results: a 15% improvement in eKYC completion, full automation of credit card campaigns that recovered 15 hours of manual work per cycle, a 20% uplift in engagement, and a 120% improvement in segmentation effectiveness by unifying 1.2 million customer profiles.

SeABank