Case Study: KFC achieves 5%+ conversion uplift with Insider One

KFC lifts conversions 5%+ with Insider One

KFC Hong Kong, a major quick-service restaurant chain, sought to improve its digital conversion rates amidst unpredictable stay-at-home restrictions and a need to build strong customer loyalty. They partnered with the vendor Insider to implement a solution using Insider's Smart Campaigns product.

Insider's solution involved redesigning the on-screen layout to shift a hygiene message to the bottom. This allowed users to still see the alert while prioritizing the booking widget and not hindering the browsing experience. As a result of this implementation by Insider, KFC successfully boosted its conversion rate by over 5%.

KFC