Case Study: Eiger achieves 30X ROI with Insider One

Eiger grows ROI from 3X to 30X with Insider One

Eiger, a leading mountaineering and outdoor brand in Indonesia, faced a challenge with its customer data being fragmented across disconnected silos including loyalty systems, B2B tools, and ecommerce platforms. This made it impossible to create a single customer view or measure the true impact of digital campaigns on in-store revenue. To address this, Eiger partnered with vendor Insider One.

Insider One implemented a solution using its Upsert API and CDP to unify Eiger's online and offline data into a single profile. This integration, completed in roughly two quarters, enabled true omnichannel attribution. As a result, digital activations powered by Insider One drove significant revenue across multiple channels, lifting Eiger's ROI from 3X to an impressive 30X after including previously invisible offline revenue.

Eiger