Case Study: Russell Real Estate Services achieves 1,500+ in-house leads per month and stronger agent adoption with Inside Real Estate's kvCORE

The Winning Combination of Technology + Culture Sets Russell Real Estate Services Apart

Russell Real Estate Services, a third-generation brokerage led by Jeff Russell in Strongsville, Ohio, needed to give agents sustainable, easy-to-use technology while preserving an agent-first culture. Facing fragmented point solutions, adoption challenges, and inconsistent lead follow-up, the firm partnered with Inside Real Estate to deploy the kvCORE Platform.

Inside Real Estate implemented kvCORE’s AI-driven behavioral marketing, automation, mobile dialer and consolidated toolset to ensure timely follow-up and internal lead generation; as a result, Russell Real Estate Services generated more than 1,500 in-house leads per month last quarter, achieved strong agent adoption, reduced leads falling through the cracks, and strengthened referral and retention outcomes. Inside Real Estate’s solution tied technology to culture to boost agent productivity and business growth.

Russell Real Estate Services

Jeff Russell

Broker/Owner