Case Study: Edina Realty achieves automated, on‑brand listing marketing and major time savings with Inside Real Estate’s BoldTrail DesignCenter

The Automated Marketing Suite that Puts Brand Building on Autopilot

Edina Realty, a large regional brokerage with more than 75 offices and nearly 2,400 agents handling about 18,000 transactions a year, needed a way to scale consistent, on-brand marketing across a dispersed team. To solve inconsistent collateral, duplicated systems, and time-consuming listing-day workflows, they turned to Inside Real Estate and implemented BoldTrail’s DesignCenter as their centralized marketing solution.

Inside Real Estate’s BoldTrail DesignCenter automated listing marketing by auto-populating assets from agent and listing data, offering on-brand templates plus easy customization, and integrating directly with Express Docs for one-click printing. The result: a single hub that streamlines workflows, saves significant time on hectic listing days, reduces friction compared with the old CRM, supports recruiting conversations, and helps Edina maintain brand consistency across its nearly 2,400 agents.

Edina Realty

David Schmid

VP of Product Development