Case Study: Urban Nest Realty achieves 50% agent adoption and automated recruiting with Inside Real Estate's kvCORE

Putting Indie Brokerage Savvy Into the Launch of an Uber Successful Team

Urban Nest Realty, led by team leader Jan O’Brien, faced the common industry challenge of low technology adoption (around 25%) while launching an indie brokerage and building a high-performing team. O’Brien selected Inside Real Estate’s kvCORE Platform to provide a scalable, affordable solution for agent tools, back-office compliance, and recruiting support, committing to learn and lead by example to drive uptake.

Inside Real Estate’s kvCORE Platform—plus CORE Video (powered by BombBomb)—was rolled out to automate agent workflows, nurture leads, and run recruiting campaigns via integrated video, text and email. The implementation delivered measurable impact: Urban Nest Realty reached 50% agent adoption (roughly double the industry norm), automated consistent follow-up and recruiting, and created a scalable system that has boosted recruiting and overall team productivity, with O’Brien praising Inside Real Estate’s ongoing innovation and support.

Urban Nest Realty

Jan O'Brien

Team Leader