Case Study: Samson Properties recruits over 100 new agents per month with Inside Real Estate's kvCORE platform

How Top Independent Brokerage, Samson Properties, Recruits Over 100 New Agents Per Month

Samson Properties, led by CEO Donny Samson and operating roughly 3,600 Realtors across 29 offices in Virginia and Maryland, needed a scalable, non‑intrusive way to recruit at high volume—without cold calling—and to meet agents who prefer consuming information on their own schedule. To do that they combined a 17‑touch email nurture, social and in‑home marketing, weekly lunch‑and‑learns and a dedicated recruiting site (joinsamson.com), and partnered with Inside Real Estate, using the kvCORE Platform to present their full value proposition upfront.

Inside Real Estate’s kvCORE Platform consolidated Samson’s website, CRM and lead‑generation tools (CORE PropertyBoost, CORE ListingMachine, CORE Social), making technology free for agents and driving promotional reach for listings and open houses. The result: Samson Properties now recruits over 100 new agents per month, added 1,100 agents in the last year, and sees 86% of new hires come from internal referrals, with the platform producing significant lead volume for agents.

Samson Properties

Donny Samson

Chief Executive Officer