Case Study: The Keyes Company achieves record agent adoption and streamlined lead generation with Inside Real Estate's kvCORE

How this brokerage struck gold with a well-thought-out tech strategy, a near flawless platform rollout and record numbers of agent adoption

The Keyes Company, a family-owned South Florida brokerage operating 58 offices and roughly 3,500–4,000 agents across three brands, was struggling with low agent engagement in its tech stack: CLIs that became “cold storage,” complicated workflows, weak native lead generation, rising lead costs and long 6–18 month close cycles. To regain control of lead nurture and make technology usable for busy field agents, Keyes selected Inside Real Estate’s kvCORE platform.

Inside Real Estate implemented kvCORE’s AI-infused Smart CRM, mobile app and dialer, integrated Company Cloud and social Property Boost ads, and ran a structured rollout with trainer programs and soft/hard launches; the vendor also supported migrating 1.2 million contacts. The results were dramatic: cost per lead dropped from $100–$150 to under $10, 12,000 leads in month one, over 1 million social views in 60 days, 90% of agents logging in and 35% active daily users, with top teams abandoning competing systems.

The Keyes Company

Wendi Iglesias

Chief Information Officer