Case Study: The Keyes Company cuts cost-per-lead from $150+ to under $10 and scales to 12,000 leads with Inside Real Estate's kvCORE

How The Keyes Company is Monetizing Its Eleads Program

The Keyes Company, a brokerage with 3,600+ agents and 28 offices, was struggling with unpredictable, high-cost lead generation from national listing portals—historically paying about $100–$150 per lead. To regain control of lead spend and diversify sources, they partnered with Inside Real Estate and deployed the kvCORE platform across the company.

Inside Real Estate implemented kvCORE’s in‑house channels and 20+ lead-generation tools (IDX landing pages, squeeze pages, social media marketing) plus behavioral-based lead nurturing and campaign capabilities. The switch cut The Keyes Company’s average cost per lead from $150+ to under $10, generated 12,000 leads in the first month, diversified lead sources, and improved conversion and agent monetization.

The Keyes Company

Mike Pappas

President, Chief Executive Officer