Case Study: NextHome achieves streamlined lead generation and stronger client relationships with Inside Real Estate's kvCORE

How an emphasis on human connection drives tech-adoption strategy

NextHome, a rapidly growing real estate franchise (5,300 members across 575 offices and 36,600 units closed in 2021), faced the challenge of scaling technology adoption without losing its "Humans Over Houses" culture. To give agents a single, integrated platform that frees them to focus on client relationships, NextHome partnered with Inside Real Estate to provide the kvCORE platform (including IDX websites and a smart CRM) as a member benefit.

Inside Real Estate rolled out kvCORE across the NextHome network, delivering AI‑driven lead nurturing, automated social posting, integrated Google/Facebook advertising, landing pages and brokerage management tools, with CORE Present and CORE Listing Machine coming next. The implementation drove rapid uptake and measurable results: NextHome reports a 70%+ adoption rate of its products and services, agents citing faster buyer response and strong ROI (one owner saw a "huge return on investment on leads" in 1.5 months), and a more streamlined, client‑focused business enabled by Inside Real Estate’s tools.

NextHome

Steven Burch

Owner