Case Study: Cross C Realty achieves more organic leads and a seamless CRM transition with Inside Real Estate

Cross C Realty - Customer Case Study

Cross C Realty, led by Matt Cunningham, was weighing whether the time was right to switch CRMs as their team grew. They transitioned from BoomTown to BoldTrail (the next-generation kvCORE) from Inside Real Estate, with key concerns around timing, lead routing, and keeping leads on the right drip campaigns during the move.

Inside Real Estate delivered BoldTrail plus DesignCenter and Pond accounts, along with digital training and hands-on support, which helped agents ramp up quickly. Cross C Realty reports saved time on marketing, more organic leads (reducing ad spend), faster agent onboarding, and a financially sensible transition that has met their expectations.

Cross C Realty

Matt Cunningham

Owner/Manager