Case Study: Canvas Real Estate achieves massive growth and agent adoption with Inside Real Estate's kvCORE

Canvas Real Estate Sees Massive Growth Through Independent Tech & Training

Canvas Real Estate, an independent Florida brokerage based in Ft. Lauderdale generating over $13 million in gross commission income across 800 agents, faced the challenge of outperforming franchise competitors by owning its recruiting, training, and technology so agents would adopt and trust the tools. After finding the franchise "rent-a-brand" approach ineffective, CEO Ernesto Vega sought a single, customizable platform and training program that would earn agent confidence and drive consistent adoption — and aligned with vendor Inside Real Estate to meet that need.

Inside Real Estate’s kvCORE platform was implemented as Canvas’s central technology, integrating broker websites, CRM, marketing, intranet, email, calendars, tasks, action plans, private agent databases and lead-gen tools, while allowing customization and integration with other systems. Canvas uses kvCORE in recruiting (prospects often join after seeing an intro video), monitors agent tool usage to deliver prescriptive training, and reports that the platform has driven massive growth and market leadership — supporting 800 agents and $13M GCI and positioning the firm to weather disruptions like COVID‑19.

Canvas Real Estate

Ernesto Vega

Chief Executive Officer