Case Study: Plum Tree Realty grows to 150 agents and generates 800 leads/month with Inside Real Estate's Kunversion

Building a Brokerage With Leads

Plum Tree Realty, founded by Chris and Leigh Russell, built a cloud-based brokerage from scratch and faced the challenge of differentiating itself through lead generation, technology, training, and competitive pricing while keeping agent fees low. To meet those needs and scale recruiting and retention, they selected the Kunversion platform from Inside Real Estate as their core lead-generation and CRM technology.

Inside Real Estate’s Kunversion platform was deployed across Plum Tree’s dispersed agents with heavy use of squeeze pages, automated follow-up, drip emails, text capabilities, Facebook integration, and training. The results were rapid growth and measurable impact: agents increased leads from about 200 to 400 in the first month and now generate roughly 800 leads per month, the brokerage grew from 60 to 150 agents in 18 months, and a 70/30 lead split model created an additional revenue stream that helped fund the platform.

Plum Tree Realty

Chris Russell

Broker/Owner