Case Study: Slifer Smith & Frampton achieves 10x lead conversion and record agent adoption with Inside Real Estate's BoldTrail

How This Colorado Luxury Brokerage Stays On Top with BoldTrail

Slifer Smith & Frampton, a Colorado luxury brokerage with 30+ offices and 350+ agents, faced the challenge of upgrading their tech stack to a platform agents would actually use. Rather than imposing a top‑down choice, they involved agents in the selection process and chose Inside Real Estate’s BoldTrail platform—specifically the Smart CRM—to drive adoption and modernize their lead management.

Inside Real Estate implemented BoldTrail’s Smart CRM and the Success Assurance program (with 24/7 concierge response, automated follow‑ups, and database activation/nurturing), which led to instant agent buy‑in, stronger recruiting/retention, and a measurable 10x increase in lead conversion—from 1% to 10%. The brokerage reports record adoption, a white‑glove lead experience consistent with their luxury brand, and ongoing support from Inside Real Estate as a key factor in sustaining growth.

Slifer Smith & Frampton

Sara Roberts

VP of Marketing