Case Study: Mountain Equipment Co-op Streamlines Influencer Campaign Management with Insense

Streamlined their creator and influencer management

Mountain Equipment Co-op (MEC), a Canadian outdoor retailer and co-op, needed a better way to manage its growing influencer and brand ambassador work. Its team was spending too much time handling partnerships manually, while also needing to run a variety of campaigns across organic posts, contests, whitelisted ads, and local sporting events. MEC turned to Insense to streamline end-to-end campaign management and help find influencers in specific Canadian regions.

With Insense’s creator marketplace and all-in-one platform, MEC was able to onboard existing ambassadors, source new region-specific influencers, and manage custom content and boosted Instagram campaigns in one place. Insense helped MEC run campaigns more efficiently, support holiday gifting and new product launches, and scale awareness efforts such as regional race promotions across Alberta, British Columbia, and Quebec. The result was a more organized workflow and greater reach for MEC’s social ad campaigns.

Mountain Equipment Co-op

Andrew Sutherland

Brand Engagement Manager