Case Study: Wholesome Goods achieves steady ROI with consistent whitelisted ads using Insense

Steady ROI through consistent, monthly whitelisted ads

Wholesome Goods, a rapidly growing collective of DTC brands in health and wellness, needed a way to drive sales with fresh creative while consistently sourcing creators who could allow their handles to be used in ads. They also wanted to build strong creator relationships and scale UGC production efficiently, so they turned to Insense for creator sourcing and whitelisting support.

Using Insense, Wholesome Goods scaled creator licensing and Instagram whitelisted ads, matching different creators to each brand in the collective with a small team of just two people. The approach delivered steady ROI, with the team working with 21 creators per month and publishing an average of 16 whitelisted ads monthly since 2020, while also testing different audience setups to find the best-performing combinations.

Wholesome Goods