Case Study: Wonderskin achieves 46% higher ROAS with Insense and TikTok Video Shopping Ads

Increased ROAS by 46% with TikTok's new Video Shopping Ads feature

Wonderskin, a beauty and care brand, worked with Insense to expand beyond Instagram and test TikTok’s new Video Shopping Ads. Their goal was to build awareness and promote their signature long-lasting lip stain using UGC-style creative that had already performed well on Instagram.

Insense helped Wonderskin run TikTok Video Shopping Ads with Product Cards and Dynamic Destination landing pages, targeting beauty and makeup audiences through TikTok Ads Manager. The campaign drove a 46% higher ROAS, a 33% lower cost per completed payment, and a 21% higher completed payment rate.

Wonderskin