Case Study: Hollywood Hair Bar boosts conversions by 5% with Insense

Finding specific creators increased conversions by 5%

Hollywood Hair Bar, a beauty brand founded by Tiffany Dean, needed a faster way to source high-quality UGC from creators who matched their target audience of African-American women. With a small team of just two people, they struggled to manually find the right influencers for creator licensing, paid ads, and organic content, so they turned to Insense to streamline creator sourcing and content production.

Using Insense’s marketplace, Hollywood Hair Bar filtered from 80,000+ UGC creators and micro-influencers by ethnicity, age, and gender to find the right fits for their brand. With Insense, the team worked with about 91 Instagram influencers and produced over 150 creative assets at an average cost of about $39 per video, and whitelisted ads helped increase conversions by 5% and click-through rates by 3%.

Hollywood Hair Bar

Tiffany Dean

Founder