Case Study: Thrasio achieves 3 million views for 25 Amazon products with Insense

3 million views for 25 Amazon products via Sparks Ads

Thrasio worked with Insense to promote Amazon products from more than 25 brands on TikTok during the 2021 holiday season. As a large ecommerce aggregator entering TikTok marketing for the first time, Thrasio wanted to reach Millennial and Gen Z audiences and source a high volume of creator content for a new #founditonTikTok-style campaign.

Using Insense’s platform, Thrasio selected about 100 TikTok creators, each with an established presence on the app, to produce roughly 200 video assets at an average cost of $75 per creative. Thrasio then boosted the best-performing organic posts with Spark Ads, and Insense helped them generate around 3 million views across 25 products, driving a strong end-of-year sales lift.

Thrasio