Case Study: Workers Credit Union achieves 631% organic conversion lift and lower acquisition costs with inSegment

Workers Credit Union - Customer Case Study

Workers Credit Union, a state‑chartered credit union based in Fitchburg, MA with 16 branches and over 100,000 members, needed to boost its web presence and generate more online business from search. In 2014 Workers Credit Union contracted inSegment to perform a comprehensive SEO audit and overhaul its organic and paid strategy, and in 2017 expanded the engagement to include social media and web development for a website facelift.

inSegment delivered a mobile‑friendly, WCAG 2.1 AA–compliant website (including Alexa integration), performed extensive on‑page SEO, improved navigation and UX with multivariate and usability testing, and launched targeted paid‑search, social and retargeting campaigns with conversion‑focused landing pages. The program produced measurable gains: organic traffic +26% and organic conversions +631%; Google Ads conversions +230% with cost/conv −54%; social conversions +226% with cost/conv −9%; and a 100 SEMrush SEO site audit score.

Workers Credit Union