Case Study: Massachusetts School of Law achieves 385% conversion lift and 26% enrollment growth with inSegment

The Massachusetts School of Law - Customer Case Study

The Massachusetts School of Law, facing a three‑year decline in law‑school enrollment, engaged inSegment to revamp its digital marketing and make every marketing dollar count. inSegment delivered an integrated program including PPC, website design and development, social advertising, recapture marketing, and a full marketing‑automation setup using the INFUSE CRM platform to improve lead capture and management.

inSegment started with a pilot of conversion‑focused landing pages and targeted paid‑search campaigns, then expanded keywords, social (Facebook/LinkedIn) ads, recapture campaigns, and rule‑based email automation, lead scoring and attribution. The results were measurable: inSegment drove 31% of MSLAW enrollments, produced a 385% increase in conversions, a 68% boost in lead‑generation efficiency, a 56% drop in cost‑per‑lead, a 26% increase in incoming class size, and overall 12–16% enrollment growth while peer schools declined.

The Massachusetts School of Law

Rohit Bhasin

Director of Admissions