Case Study: TestUP achieves a conversion-optimized brand launch and integrated online marketing with inSegment

TestUP - Customer Case Study

TestUP is a web-based testing service that helps HR professionals at small and mid-sized businesses measure trade-specific skills, aptitudes, and personality types of potential hires. For its brand launch, TestUP needed end-to-end branding and online marketing support—an optimized site and client-facing interface that would drive conversions and acquisition.

inSegment designed and developed TestUP’s conversion-architected site (built on Drupal) and a highly customized UI for TestUP clients, and has managed all PPC, SEO, social media and email campaigns. These efforts delivered a polished brand launch, a conversion-focused user experience and ongoing digital acquisition channels; specific quantitative performance metrics were not provided in the case text.

TestUP