Case Study: Sophos achieves 15,000+ new leads, nearly 4x conversion rate and over $41 lower cost per conversion with inSegment

Sophos - Customer Case Study

Sophos sought to build online brand awareness and grow its US lead pipeline, and engaged inSegment to manage its PPC program and optimize landing page conversions to meet those goals.

inSegment implemented a multi‑faceted campaign of 1,964 ads driving segmented traffic to 50 conversion‑oriented landing pages, generating over 15,000 new leads, nearly quadrupling Sophos’ conversion rate and lowering cost per conversion by more than $41.

Sophos