Case Study: SmartEXE achieves a conversion-focused, user-friendly adaptive website with inSegment

Smartexe - Customer Case Study

SmartEXE, a leading offshore services partner for software design, development and project/product management, came to inSegment in early 2014 with a crowded website that made it hard for visitors to find services and convert. They engaged inSegment for a website redesign and adaptive-site development to better organize extensive content and improve user experience and conversion paths.

inSegment redefined the website structure, designed a visually engaging, conversion‑oriented layout, and partnered with SmartEXE to build an adaptive site using cutting‑edge technologies. The new site streamlined navigation, made information easier to find, and better funneled visitors to appropriate conversion points—improving user-friendliness and the site’s conversion potential through inSegment’s redesign and development work.

Smartexe