Case Study: Russian School of Mathematics achieves a modern, math-focused brand identity that appeals to students and parents with inSegment

Russian School of Mathematics - Customer Case Study

The Russian School of Mathematics (RSM) is an after‑school math enrichment program founded in 1997 that now serves more than 10,000 students across six states. RSM engaged inSegment to redesign its logo and overall brand identity so the unique, Russia/Europe‑inspired program would clearly communicate its mathematical focus and appeal to both children and parents from elementary through high school.

inSegment refreshed RSM’s logo and visual identity, creating a clean, modern look that explicitly expresses the school’s mathematical emphasis while remaining age‑appropriate for its broad audience. The case study does not provide quantitative metrics, but the redesign by inSegment produced a clearer, more cohesive brand identity that strengthened RSM’s positioning and appeal to prospective students and families.

Russian School of Mathematics