Case Study: Rockland Trust achieves first-page Google rankings and increased online account conversions with inSegment

Rockland Trust - Customer Case Study

Rockland Trust, a $4.7 billion full-service community bank established in 1907, faced the challenge of increasing online visibility, supporting seasonal marketing, and driving enrollment in its free checking accounts while competing with local and national banks. Rockland Trust partnered with inSegment to deploy Search Engine Optimization (SEO), Pay‑Per‑Click (PPC) campaigns, and conversion‑oriented microsites, with the aim of integrating inSegment’s Conversion Architecture™ without a full site redesign.

inSegment built conversion-focused microsites (including one for the spring “Freeness” campaign), launched geo-targeted PPC ads to reach users near Rockland Trust branches, and executed a local-keyword SEO campaign. The work enabled immediate online account openings from traditional media-driven traffic and pushed multiple tracked keywords from roughly pages 7–10 up to page 1 on Google within seven months, significantly improving Rockland Trust’s online visibility and conversion potential.

Rockland Trust