Case Study: Rentex achieves 725% organic traffic growth with inSegment website redesign

Rentex - Customer Case Study

Rentex, a national leader in computer and audio‑visual rentals, faced a misaligned website that looked and behaved like B2C e‑commerce, causing Google to surface shopping results and undermining Rentex’s B2B positioning. With limited ability to update content and a need to improve SEO and paid search performance, Rentex engaged inSegment for Website Design & SEO, Paid Search, Development and CMS integration to redesign the site and rebuild its digital marketing foundation.

inSegment rebuilt Rentex.com with a full website redesign, CMS integration, keyword research, on‑page/technical/off‑page SEO, content for 100+ product pages, a “Quote Cart” conversion flow, and paid‑search optimization. The work drove dramatic results: organic traffic +725%, organic conversions up ~337%, bounce rate down 25%, a 100% SEMrush site audit score, significant keyword ranking gains and an estimated 100% increase in organic revenue, delivering strong ROI for Rentex.

Rentex

Marcel Maillet

Director of Marketing & AVP