Case Study: The Quechee Lakes Company achieves measurable, cost-efficient lead generation with inSegment

Quechee Lakes Company - Customer Case Study

Quechee Lakes Company, a large residential-resort community in Vermont, faced a collapsing housing market in 2007 and needed to move away from traditional print marketing to a measurable, cost-efficient lead-generation approach. They engaged inSegment to create a comprehensive digital marketing and demand-generation program that would target specific socio-economic segments and support integrated lead management for the sales team.

inSegment built a conversion-optimized main website plus more than 40 persona-driven satellite sites and ran a highly targeted PPC campaign to drive traffic and leads. The campaign produced 45,367,079 impressions, 119,018 visits, 4,514 leads, a 3.8% conversion rate and a CPC/CPL of $12.88, giving Quechee Lakes Company full visibility into ROI and the flexibility to reallocate budget without interrupting lead flow.

Quechee Lakes Company