Case Study: Plexus Technology Solutions achieves doubled organic traffic and stronger site engagement with inSegment

Plexus Technology Solutions - Customer Case Study

Plexus Technology Solutions, a small software company providing anesthesia information management systems, faced limited online reach because its website prioritized informational content over sales and conversions. After optimizing for a few low-ranking keywords with minimal return, Plexus wanted a cost-conscious way to expand keyword coverage, add search-optimized product-use terms and descriptions, and increase brand exposure without major on-page changes. They engaged inSegment for an SEO-focused remediation plan.

inSegment conducted deep due diligence — analyzing competitors, search volumes, conversion data and product-use studies — then identified high-value industry terms Plexus hadn’t targeted, integrated those keywords across site structure and content, streamlined navigation, and aligned on- and off-page efforts to drive traffic to high-conversion pages. Within two months organic traffic doubled, new keywords ranked three times higher, visits and page views nearly tripled, pages per session rose to about 2.51, average session duration increased to 2:01, and bounce rate fell to 55.18%, demonstrating inSegment’s measurable SEO impact.

Plexus Technology Solutions