inSegment
41 Case Studies
A inSegment Case Study
Novaya Real Estate Ventures engaged agency inSegment to refresh its brand identity and remake its website. Novaya wanted an elegant, modern logo and a digital presence that reflected a luxurious, forward‑thinking investment firm; inSegment was brought on to deliver logo design, collateral, and a new website built on the WordPress platform.
inSegment developed a jewel‑toned logo and full collateral suite (business cards, folders, stationery) and launched a visually striking WordPress site featuring parallax elements, a translucent sidebar menu, and integrated conversion points. The work elevated Novaya Real Estate Ventures’ corporate image, created cohesive branded materials, and made content updates and lead capture simpler and more effective through WordPress and strategically placed conversion points.