Case Study: New York Life Insurance Company achieves sustained lead generation and improved ROI with inSegment

New York Life - Customer Case Study

New York Life Insurance Company, a Fortune 100 insurer, needed a way to nurture and convert underutilized leads—particularly parents of children with special needs acquired through nonprofit partnerships and webinar programs. New York Life engaged inSegment to deliver an integrated digital marketing solution, using personalized email marketing, lead-nurturing workflows, and customized partner microsites to extend engagement beyond the live webinars.

inSegment implemented personalized email campaigns and partner-specific microsites that captured lead data (even from users who didn’t register), provided multiple immediate and delayed conversion opportunities, and tailored the web experience to each partner. The inSegment solution improved the pilot program’s presentation and short- and long-term efficacy, increased engagement with partner constituencies, captured more prospect data, and created a sustained pipeline of leads for New York Life Insurance Company.

New York Life Insurance Company