Case Study: M*Modal achieves a 75% reduction in cost-per-lead and 5%+ conversion rates with inSegment demand-generation campaigns

M*Modal - Customer Case Study

M*Modal, a provider of clinical transcription, documentation workflow solutions, Speech Understanding technology and unstructured data analytics, needed to increase online lead generation for its Fluency Direct and Catalyst product families as well as transcription and coding services. They engaged inSegment to create and manage highly targeted online demand generation — primarily a display advertising program driving prospects to conversion‑oriented landing page environments tied to tradeshows and product promotions.

inSegment implemented event‑targeted campaigns using Google Search and Display and then expanded to the LinkedIn display network to focus on users by job title, skills and group membership, while building conversion‑optimized landing pages for pre/during/post‑trade show outreach. The program generated consistently high‑quality leads, cut cost per lead by nearly 75% in year one, delivered conversion rates above 5%, and substantially increased program ROI for M*Modal.

M*Modal