Case Study: MIT Sloan Management Review achieves 16,000 podcast downloads at $1.35 CPA with inSegment

MIT Sloan - Customer Case Study

MIT Sloan engaged inSegment to promote its new podcast, Me, Myself, & AI, tasking the vendor with driving downloads as part of a broader PR, email, and social strategy. inSegment deployed a paid media campaign across channels including Spotify, Google Display, Facebook, LinkedIn, Quora/Reddit, and paid search, and focused on audience identification, testing, budgeting, and landing-page optimization to make listening and subscribing easy.

inSegment implemented a hyper-targeted prospecting and retargeting approach with multi-touch flows and a streamlined MIT landing page; the month-long campaign delivered roughly 16,000 conversions at a $1.35 CPA overall. Google Display drove over 13,000 conversions (≈80% of the total) at a $0.86 CPA, Facebook was the second-best performer, and Spotify achieved an 80% ad completion rate delivered to 27,000+ US users—results inSegment attributes to precise audience targeting and effective ad formats like carousel ads.

MIT Sloan