Case Study: Metabolix achieves higher search visibility and increased lead generation with inSegment

Metabolix - Customer Case Study

Metabolix, an innovation-driven bioscience company developing biopolymers, biobased chemicals and crop-based technologies, engaged inSegment to redesign their website and launch an integrated SEO program ahead of the B5008 product release. Metabolix’s goals were to modernize the site to reflect their research and products, improve usability and lead generation, boost SERP rankings, and provide an easy-to-manage backend — inSegment selected the flexible Drupal platform for the new site.

inSegment conducted discovery with Metabolix’s sales team, built tailored conversion paths for the two target audiences (converters and brand owners), and used on-page optimization to drive content and SEO. The Drupal-based site balanced technical product assets with a clean design, improved conversion and maintenance, and delivered measurable SEO gains: within the first month Metabolix appeared on the first and second SERP pages for multiple industry terms and keyword rankings rose from Page 10 to Page 1 over three months; inSegment continues to generate sustainable SEO results.

Metabolix