Case Study: Mancini’s Sleepworld achieves first-page local search rankings for all 33 locations and drives store visits with inSegment

Mancini's Sleepworld - Customer Case Study

Mancini's Sleepworld, a family-operated mattress chain with 33 Northern California locations, partnered with inSegment to improve local search visibility and drive customers into its brick-and-mortar stores. The competitive mattress retail landscape — with established rivals like California Mattress, McRoskey, and Sleeptrain — made ranking for town-specific mattress searches a key challenge.

inSegment implemented a local SEO program that created individual location pages, optimized HTML elements (title, meta, headers), added schema markup for store details, and claimed business profiles across 40+ local directories while monitoring Google San Francisco and Google US. As a result, inSegment achieved first-page rankings for every location page on keywords containing “mattress” or “mattress store” plus town names, boosting map visibility and local traffic to Mancini’s Sleepworld stores.

Mancini's Sleepworld