Case Study: Lesley University achieves 180+ quality leads for its Master of Education program with inSegment

Lesley University - Customer Case Study

Lesley University, a leading higher education institution, engaged inSegment to promote its Master of Education degree across Massachusetts with the goals of generating leads and enrollments and raising brand awareness. inSegment was asked to drive demand generation for the program using digital marketing services.

inSegment implemented a multi-dimensional digital campaign built around a conversion-oriented, mobile-responsive landing page and leveraged Search and Partner Network lead sources with ongoing optimization. The campaign produced measurable results — inSegment delivered over 180 quality leads and identified Search and Partner Network channels as the greatest drivers of those leads.

Lesley University