Case Study: Kaspersky Lab achieves 7x more sales‑qualified leads and 50% lower cost per lead with inSegment's content marketing program

Kaspersky Lab - Customer Case Study

Kaspersky Lab, a global security software company, partnered with inSegment to build and scale its first centralized international B2B pay‑per‑click lead generation program and to expand lead volume through content syndication and targeted digital marketing. The brief was to increase overall leads and sales‑qualified leads, develop IT media partnerships, and continually refine digital campaigns.

inSegment implemented a Content Marketing Program combined with paid search, display and retargeting, using precise audience testing and syndication to distribute Kaspersky’s assets to qualified prospects. As a result, inSegment now generates over 90% of Kaspersky Lab’s leads, delivered seven times more sales‑qualified leads in the first year, and reduced cost per sales‑qualified lead by more than half.

Kaspersky Lab

Gary Mullen

Vice President of Corporate Marketing