Case Study: Harvard University achieves a successful digital brand launch for the Harvard Alumni Card with inSegment

Harvard University - Customer Case Study

Harvard University (Harvard University Employees Credit Union — HUECU), together with the Harvard Alumni Association, launched the exclusive Harvard Alumni Card and needed a focused digital branding and promotion partner to reach alumni and drive enrollments. inSegment was engaged to lead the digital aspects of the launch, providing a Drupal CMS website, web‑responsive design, conversion architecture, on‑page SEO, MailChimp email campaigns, and targeted display advertising.

inSegment built a responsive Drupal site with conversion architecture and on‑page SEO, executed multi‑layered MailChimp campaigns and highly targeted display ads, and implemented tracking to measure campaign performance. inSegment’s integrated approach enabled targeted outreach to Harvard alumni, improved engagement and conversion tracking for the Harvard Alumni Card launch, and delivered measurable campaign insights to optimize results.

Harvard University