Case Study: Fenway Triangle Trilogy achieves hundreds of monthly leads and first‑page Google rankings with inSegment website redevelopment

Fenway Triangle - Customer Case Study

Fenway Triangle, a luxury apartment property in Boston’s Fenway neighborhood, faced a challenge: its original Flash-based site looked good but lacked on-page SEO, conversion paths and easy content management to capture tenant leads. inSegment was engaged to redevelop the site and provide a modern, lead-focused web presence, implementing a Joomla-based CMS to replace the old Flash experience.

inSegment built a search-optimized, conversion-architected website with interactive tools (apartment floor plans, neighborhood map, photo galleries/virtual tours, availability listings) and an intuitive backend; the availability module is auto-updated from an integrated database. As a result, the site now ranks on page one of Google for multiple competitive terms, serves as a CRM for the leasing pipeline and consistently generates hundreds of leads per month for Fenway Triangle.

Fenway Triangle