Case Study: Cambridge Savings Bank achieves demand generation and improved conversions with inSegment's SEO & PPC

Cambridge Savings Bank - Customer Case Study

Cambridge Savings Bank, one of Massachusetts’ oldest and largest community banks with sixteen locations statewide, engaged inSegment to drive demand generation and improve its online presence. inSegment was hired to run a multi-faceted Search Engine Optimization and PPC program, including on-page and off-page optimization and the development of conversion-oriented landing pages.

inSegment implemented the combined SEO and paid-search campaign—optimizing site content and backlinks, managing PPC, and building targeted landing pages—to increase relevant traffic and leads. The work delivered measurable improvements in organic rankings, paid search performance and conversion metrics, strengthening Cambridge Savings Bank’s digital demand-generation capability.

Cambridge Savings Bank