Case Study: Cambridge College achieves targeted lead generation and increased enrollments with inSegment

Cambridge College - Customer Case Study

Cambridge College, a leader in adult education for over 40 years, wanted to increase enrollments across its graduate and undergraduate programs and raise brand awareness as a pioneer in adult learning. They engaged inSegment for internet marketing and lead generation support to attract prospective students and drive inquiries.

inSegment built a highly targeted lead-generation program consisting of six program-specific landing pages, accompanying banner ads, and campaigns across search and display networks. The campaign captured inquiries via Request Info forms and delivered a successful, measurable lead-generation outcome for Cambridge College—driving increased inquiries and enrollment activity while boosting the college’s visibility.

Cambridge College