Case Study: Boston University achieves 64% increase in applications and 3X leads with inSegment

Boston University - Customer Case Study

Boston University, a Boston-based global university with roughly 400 graduate programs, faced declining enrollments and needed to drive qualified leads, applications, and enrollments while lowering cost-per-lead. They engaged inSegment to deliver data-driven PPC, landing page design and development, and lead-generation services integrated with the university’s marketing automation system.

inSegment created degree-specific landing pages and microsites, built targeted AdWords and Bing Ads campaigns, and optimized bids, ad copy, negative keywords, and quality scores while integrating forms for fast follow-up. The program delivered measurable impact: a 64% increase in applications, a 3x increase in leads, 300%+ ROI, hundreds of applicants generated, and a sustained decrease in cost-per-lead, with campaigns continuing at larger budgets.

Boston University