Case Study: Blue Hills Bank achieves increased online visibility and lead generation with inSegment

Blue Hills Bank - Customer Case Study

Blue Hills Bank, a community bank headquartered in Hyde Park, Massachusetts with six branches, needed to increase its online visibility and generate online leads. To address this demand‑generation challenge, Blue Hills Bank engaged inSegment to design and develop conversion‑oriented microsites and to build paid search campaigns and SEO strategies.

inSegment implemented the conversion‑focused microsites along with targeted paid search and SEO work to improve discoverability and capture online leads. The campaign boosted Blue Hills Bank’s online visibility and produced an increase in online lead generation; specific numeric results were not provided in the case text.

Blue Hills Bank