Case Study: NETSCOUT achieves 157% paid-search conversion lift and reduced CPL with inSegment

Arbor Networks - Customer Case Study

NETSCOUT (Arbor Networks) faced the dual challenge of reinforcing its leadership in DDoS protection while launching a new advanced persistent threat (APT) product, Arbor Networks Spectrum, and educating target IT decision‑makers on why APT protection mattered. NETSCOUT partnered with inSegment to generate qualified leads and build awareness using a mix of tactics, including content syndication, email marketing, paid search, programmatic display (INFUSE Programmatic), social monitoring (INFUSE Social) and inSegment’s lead verification service, Let’s Verify.

inSegment implemented a six‑stage CEB Buyer’s Journey program, prioritizing content syndication, managing providers end‑to‑end, filtering leads through Let’s Verify, and optimizing paid search and SEO. The campaign lowered cost‑per‑lead across all four quarters, drove a 157% increase in paid search conversions in Q1, raised CTR from 1% to 4% (Oct–Mar), and produced consistent improvements in Google organic rankings for DDoS terms — demonstrating measurable, cross‑channel lift attributable to inSegment’s approach.

NETSCOUT