Case Study: Andrew Johns (Raymond James) boosts online presence with inSegment's website redesign & SEO

Andrew Johns - Customer Case Study

Andrew Johns, the Canadian subsidiary of Raymond James Financial Inc., provides portfolio management, equity trading and specialist research on Canada’s small- and mid-cap sectors (Uranium, Oil & Gas, Base & Precious Metals and Industrials). Facing the need to raise its online profile and better showcase sector-specific research, Andrew Johns engaged inSegment to deliver a multifaceted digital marketing program including website development, a Drupal CMS implementation, and a full-scale search engine marketing effort.

inSegment rebuilt Andrew Johns’ site on Drupal and executed combined on-page and off-page SEO alongside a search engine marketing campaign to boost visibility and engagement. The work improved the firm’s search rankings, organic traffic and ease of content management—delivering measurable gains in search visibility and site engagement while better positioning Andrew Johns’ sector-focused research online.

Andrew Johns